To log in to Amazon Prime Video, sign in with your Amazon account — on the web at primevideo.com, or in the Prime Video app on a phone or tablet. On a smart TV, open the Prime Video app and choose “Register on the Amazon website” — the TV shows a 5–6 character code, which you enter at amazon.com/mytv (also reached through amazon.com/code) while signed in to the same Amazon account. You need a paid Prime or Prime Video subscription on that account to watch included titles, as of October 2026.
At a Glance: Amazon Prime Video Login
- What you sign in with: Your Amazon account email and password. Prime Video has no separate login — it uses the same Amazon account as shopping, according to Amazon Customer Service.
- Web: primevideo.com. Phone or tablet: the Prime Video app (iOS or Android).
- Smart TV, streaming stick or game console: open the Prime Video app, then sign in on the device or register with a code at amazon.com/mytv or amazon.com/code.
- What you need to watch: a paid Amazon Prime membership ($14.99 a month or $139 a year in the US) or a standalone Prime Video subscription ($8.99 a month), as of October 2026.
What Do You Need to Sign In to Prime Video?
You need an Amazon account and a subscription that includes Prime Video. Signing in and paying are separate steps — registering a device does not create a subscription, and an account with no Prime or Prime Video subscription will still show purchase or rental prices instead of letting you stream titles included.
In the US, as of October 2026, Prime Video comes two ways: as part of a full Amazon Prime membership — $14.99 a month or $139 a year, including shopping and other Prime benefits — or as a standalone Prime Video subscription, $8.99 a month, covering streaming only. Both show limited advertisements by default in the US, according to Amazon; removing ads requires the Prime Video Ultra add-on, launched by Amazon in April 2026 at $4.99 a month or $45.99 a year, which also adds 4K streaming. Prices differ by country, so check Amazon’s own site for your location.
If every title at primevideo.com shows a price to buy or rent, your account has no active entitlement — usually you are signed in to the wrong Amazon account. Look for the “included with Prime” label on titles to check.
How Do I Log In to Prime Video on the Web?
Signing in on a computer is the simplest route, and it is also the route you use to activate a TV.
- Go to primevideo.com in your browser.
- Select Sign In at the top of the page.
- Enter the email address or mobile number linked to your Amazon account, then your password.
- If Two-Step Verification is on, enter the code from your authenticator app or the text message Amazon sends you.
- Once signed in, pick a profile and start watching.
Your sign-in stays active in that browser until you sign out or clear your browser data. On a shared computer, sign out when you finish: select your profile icon, then Sign Out.
How Do I Sign In to Prime Video on My Phone or Tablet?
- Download the Prime Video app from the App Store (iPhone or iPad) or Google Play (Android).
- Open the app and select Sign In.
- Enter the email address and password for your Amazon account.
- If Two-Step Verification is on, enter the code Amazon sends you.
- Choose your profile and start watching.
The app remembers your sign-in, so you normally only do this once per device. If it signs you out after an update or a password change, simply sign in again. The mobile app is also the easiest way to complete a TV activation: when your TV shows a code, enter it from your phone’s browser.
How Do I Log In to Prime Video on My Smart TV?
Logging in on a TV is the step most people search for, because typing an email address and password with a remote is slow and error-prone. Amazon’s own help page, “Install Prime Video on Your Devices”, describes the process: install the app from your TV’s app store, open it, and register the device — by signing in on the TV, scanning a QR code with your phone, or entering a code on Amazon’s website.
The code method (amazon.com/code)
This is the method Amazon recommends for most TVs, and the one its support staff give most often in its own forums.
- Open the Prime Video app on your TV and select Sign In, then choose one of three options: sign in on the device, register on the web with a code, or scan a QR code.
- Choose Register on the Amazon website. The TV shows a 5–6 character registration code and the web address to use — amazon.com/mytv, also reached through amazon.com/code. Keep this screen open.
- On your phone, tablet or computer, open a browser, go to amazon.com/mytv (or amazon.com/code), and sign in to the account that holds your Prime or Prime Video subscription if asked.
- Type in the code shown on your TV and select Register Device. Your TV screen refreshes automatically within a few seconds.
The code is single-use and expires after a short time, so if it does not work, generate a fresh code on the TV rather than retrying the old one. Some devices show a QR code instead: scan it with your phone’s camera, which opens the Prime Video app and asks you to allow the TV to link to your account. Some TVs also offer direct sign-in on the device, but the code method is faster and less error-prone. If the app opens without asking you to sign in, it is already signed in to someone else’s account — deregister it from Settings > My Account and start again.
How Do I Sign In on Fire TV, Roku, Apple TV and Game Consoles?
- Amazon Fire TV and Fire TV Stick: sign in with your Amazon account when you first set the device up; Prime Video is usually signed in automatically.
- Roku: open the Prime Video channel, select Get Started on the Amazon website, and enter the 6-character code shown on screen at amazon.com/mytv, per Amazon’s support staff.
- Apple TV, Android TV, Chromecast, PlayStation and Xbox: download the Prime Video app from the device or console store, open it, and register with the code method or by signing in on the device.
- Xfinity X1: say “show me Prime Video” into your X1 voice remote, then enter your Amazon username and password once, according to Amazon’s device-linking page.
How Do I Sign In to Prime Video on a Shared TV?
A shared TV is where Prime Video’s profiles and PINs matter. One account can have up to six profiles — one main and five additional — each with its own recommendations, watch history and watchlist, all sharing the same subscription and streaming limits.
To keep children out of adult profiles, the account holder can set a Prime Video Account PIN. Amazon’s own support staff say the Account PIN can lock the account holder’s profile, bypass purchase and viewing restrictions in any profile, override all profile lock PINs, and restrict the creation and removal of profiles. You set it from the Prime Video website: open Your Profiles, select Edit profile, choose the account holder’s profile, then select Manage next to Account PIN and locks and create the PIN — Amazon’s current setup asks for a five-digit PIN. Account and Profile PINs apply across all devices, Amazon says, but viewing restrictions apply only to the device they were set up on, so set them on each TV your children use.
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How Do I Manage Signed-In Devices and Sign Out?
If you have left a TV signed in at a hotel or a friend’s house, or want to see where your account is signed in, Prime Video’s website has a Devices page listing every registered device, with its name and registration date.
- On a phone or computer, sign in at primevideo.com.
- Select your profile icon, then Account & Settings.
- Select the Devices tab. You can also go directly to Amazon’s Prime Video device settings.
- Find the device — the registration date helps tell two TVs of the same brand apart — and select Deregister (shown as Sign out on the current page) next to it.
- The next time someone opens Prime Video on that device, it will ask them to sign in again.
You can also deregister inside the app: go to Settings, select My Account, then Deregister. Amazon’s support staff give this deregister-and-register-again sequence as the standard fix when a device will not sign out, or when a TV keeps asking you to subscribe even though you have paid — first check the TV is registered to the account that holds the subscription.
If you think someone else is using your account, change your Amazon password first, then deregister any device you do not recognise — a password change alone does not remove devices from the list.
What Should I Do When Amazon Prime Video Login Fails?
Wrong password or forgotten password
This is the most common cause of a failed Prime Video login. On the sign-in page, select Forgot your password?, enter the email address or mobile number linked to your Amazon account, and Amazon will send a one-time password (OTP) by email or text. Enter that code, create a new password, and sign in with it — the new password applies to your whole Amazon account and takes effect immediately. If the reset email does not arrive, check your spam folder and confirm you typed the right email address; the OTP expires quickly, so do not close the reset window while you look for it.
Two-Step Verification code not arriving
If Two-Step Verification is on, signing in needs a second code after your password, from your authenticator app or a text message. If you have changed phones or lost the number, use a backup method you set up earlier. If none of those work, use the “I no longer have access to these” option on the sign-in page, which starts Amazon’s account recovery process — Amazon may ask for a photo of a government-issued ID and review it manually, which takes a day or two.
“Something went wrong” or the app will not load
Amazon’s support staff recommend the same sequence for this message: close the app, restart the device by unplugging it for about three minutes, check your internet connection, update the app and the device software, pause other heavy internet use, and disable any VPN or proxy. If it still fails, deregister the device and register it again. Do not keep entering your password on a screen showing a connection error — the problem is the connection, not your credentials.
The TV says you need to subscribe, but you have paid
This almost always means the TV is signed in to the wrong Amazon account. Deregister it and register it again with the account that holds the subscription. Also check the subscription itself is still active — a failed payment method can pause it without any message on the TV.
Too many streams at once
Amazon’s Usage Rules allow up to four titles at once on one account, and the same title on no more than two devices at once. If a fifth stream starts, playback is blocked with a message about too many streams — stop one of the other streams. The four-stream base limit dates from Amazon’s 10 April 2026 plan change, when the Prime Video Ultra add-on launched with a five-stream limit, according to Amazon’s plan comparison; limits can also vary by region and title.
Account locked after too many attempts
Repeated wrong passwords can temporarily lock your account. Wait, then use the Forgot your password? route rather than guessing. If it stays locked, contact Amazon customer support.
Frequently Asked Questions
How do I log in to Amazon Prime Video on my TV?
Open the Prime Video app on your TV, select Sign In, then choose “Register on the Amazon website”. The TV shows a 5–6 character code. On your phone or computer, go to amazon.com/mytv or amazon.com/code, sign in to your Amazon account, enter the code and select Register Device. Your TV signs in automatically.
What is amazon.com/code?
Amazon.com/code is Amazon’s device activation page. When your TV shows a registration code, you type it into amazon.com/code (or amazon.com/mytv) while signed in to your Amazon account, and the TV links to your account. You never type your password into the TV itself with this method.
How do I log in to Prime Video without a password on my TV?
Use the code method: open the Prime Video app on your TV, choose “Register on the Amazon website”, and enter the code it shows at amazon.com/mytv or amazon.com/code from your phone or computer. Or scan the QR code the TV shows with your phone’s camera and approve the link in the Prime Video app.
Why does Prime Video keep asking me to sign in?
The usual reasons are a password change, an app update that signed you out, or the device being registered to a different Amazon account than the one with your subscription. Sign in again with the right account; if it keeps happening, deregister the device and register it again.
How do I reset my Amazon Prime Video password?
Prime Video uses your Amazon account password. On the sign-in page, select “Forgot your password?”, enter the email or phone number on your account, enter the one-time code Amazon sends you, and create a new password. It works for Prime Video and your whole Amazon account immediately.
How do I sign out of Prime Video on all devices?
There is no single “sign out everywhere” button for Prime Video. Go to primevideo.com, open Account & Settings, select the Devices tab, and select Deregister (shown as Sign out) next to each device you want to remove. If someone else may be using your account, change your Amazon password first, then deregister the devices you do not recognise.
Do I need Amazon Prime to watch Prime Video?
You need a paid entitlement, but not necessarily full Amazon Prime. A standalone Prime Video subscription — $8.99 a month in the US as of October 2026 — gives you the streaming catalogue without the shopping benefits. Full Amazon Prime ($14.99 a month or $139 a year in the US) includes Prime Video as well.