Choice Home Warranty Awards: Which Ones Are Verified — and Which Are Not?

Choice Home Warranty has won some real, traceable recognition — most clearly four consecutive appearances on the Inc. 5000 list of fastest-growing private companies in the United States, from 2015 to 2018, according to Inc.’s own company profile. But as of October 2026, several other “awards” repeated about the company cannot be traced back to the organisation said to have given them, and one widely repeated claim — an A+ rating from the Better Business Bureau — is contradicted by the BBB’s own profile, which lists the company as not accredited with a B rating.

That gap is the real story behind “Choice Home Warranty awards.” This article separates the two, award by award — who gave each honour, in which year, and what it measured.

At a Glance

• Company: Choice Home Warranty — a home service contract company founded in 2008 and headquartered in Edison, New Jersey, according to Inc. and the Better Business Bureau (BBB).
• Strongest verified award: Inc. 5000 honoree in 2015 (No. 1,056), 2016 (No. 922), 2017 (No. 1,300) and 2018 (No. 1,884), as listed on Inc.’s own profile for the company.
• Verified review-platform awards: People’s Choice Award 2020 from HomeWarrantyReviews.com, announced 1 September 2020; Consumer’s Choice Award 2020 from Best Company, LLC, reported in June 2020.
• Company-reported only: Best Value Award from MoneySavingPro, announced by Choice Home Warranty itself on 20 December 2016; the original list was not independently retrieved for this article.
• Not verified: Claims of a U.S. News “Best Home Warranty Company” or “Best Claim Service” title, a Better Homes & Gardens award, and a Trustpilot award could not be traced to those organisations as of October 2026.
• Not an award at all: As of October 2026, the BBB profile shows a B rating, “NOT a BBB Accredited Business,” and a government-action alert.
• Regulatory context: On 23 January 2026, Choice Home Warranty entered a consent judgment with Arizona and agreed to pay $11.8 million, according to the Arizona Attorney General’s Office. The company denies the allegations and has not admitted wrongdoing.

What Is Choice Home Warranty?

Choice Home Warranty sells home service contracts — plans that promise to repair or replace major home systems and appliances that break down through normal wear and tear. A home warranty is not home insurance; it is a service contract with its own limits, exclusions and per-item caps. The company offers two main plans, a Basic Plan and a Total Plan, according to HomeWarrantyReviews.com. Almost every honour below falls into one of three very different categories — and they do not mean the same thing.

What Are the Three Kinds of “Awards” a Home Warranty Company Can Claim?

1. Editorial awards and rankings

An editorial award is given by a publication’s researchers after comparing companies against a published methodology — for example, a “best home warranty companies” guide scoring coverage, cost, caps and feedback. Being included or rated in such a guide is not the same as winning a named award in it, and that distinction is where much of the confusion begins.

2. Review-platform awards

Sites such as HomeWarrantyReviews.com and BestCompany.com run annual awards based largely on reviews hosted on their own platforms, plus factors such as responsiveness and satisfaction. The awards are real — the platform announces a winner — but the pool and data belong to that one platform.

3. Marketing claims and badges

A marketing claim is anything a company — or the sites that copy its material — says about itself without a checkable announcement from the awarding body: homepage logos, “award-winning” with no award named, lists copied site to site with no source link. A claim only leaves this category when the awarding organisation itself can be found saying it.

Which Choice Home Warranty Awards Can Be Verified?

Did Choice Home Warranty Make the Inc. 5000 List?

Yes — and this is the company’s most independently verifiable honour. Inc.’s own profile of Choice Home Warranty lists four Inc. Honors: No. 1,056 in 2015, No. 922 in 2016, No. 1,300 in 2017 and No. 1,884 in 2018, when the company was described as a 2018 Inc. 5000 honoree.

The Inc. 5000 ranks private US companies by revenue growth over three years. It is an award about business growth, not about how well a company handles a broken air conditioner: read it as evidence of rapid growth in 2015–2018 — no more, and no less.

Two cautions apply. The Inc. profile checked in October 2026 lists those four years; higher counts repeated elsewhere — “five-time honoree” or “seven years running” — were not confirmed on it. And 2015–2018 listings are not a current 2026 endorsement.

Did Choice Home Warranty Win the HomeWarrantyReviews.com People’s Choice Award?

Yes, in 2020. In a release on its website on 1 September 2020, Choice Home Warranty announced that HomeWarrantyReviews.com had selected it for the People’s Choice Award. The release explains that the platform instituted its Home Warranty Awards in 2012, recognising customer service, claims processing and digital experience, with nominees screened on satisfaction, retention, ease of use and social-media engagement.

The platform’s own company page adds a second honour: a “Top-Rated Company” award in 2023, held for two consecutive years, it says, based on customer satisfaction, claim procedures and coverage options. Because this comes from the awarding platform itself, it can be reported — but it remains a review platform’s award, driven by reviews on that platform, not a regulator’s or major publication’s judgment.

Did Choice Home Warranty Win a Consumer’s Choice Award?

Yes, in 2020 — but the awarding body needs naming precisely, because three similarly named things are constantly confused. In June 2020, Utah Business reported that Best Company, LLC had recognised Choice Home Warranty with the Consumer’s Choice Award in home warranty. Best Company said its rankings used a proprietary “Best Rank” algorithm, based on consumer reviews and a market index, plus a User Review Index Score drawn from reviews on BestCompany.com.

This is not the same as:

• the Buyer’s Choice Awards run by ConsumerAffairs, a different company; or
• the Consumer Choice Award, a separate Canadian market-research organisation.

As of October 2026, no win for Choice Home Warranty in the ConsumerAffairs Buyer’s Choice Awards could be verified from ConsumerAffairs’ own announcement of its 2026 winners, published on 12 May 2026 — in which the home warranty company named as winning all four awards in its category was American Home Shield, not Choice Home Warranty. Anyone citing a “ConsumerAffairs award” for Choice should be asked for the year and exact award name.

What Was the MoneySavingPro Best Value Award?

This one sits in between. On 20 December 2016, Choice Home Warranty published a post on its own website saying MoneySavingPro.com had listed it as the top provider and given it “The Best Value Award” in the category — a specific, dated claim naming a real review website. But the original MoneySavingPro list was not independently retrieved for this article, so the award is reported as company-reported. It is also a 2016 honour; it says nothing about the company’s service in 2026.

An earlier honour follows the same pattern: in July 2009, a company press release announced Consumer Approved and Business Excellence awards from RatePoint. That is early company history, not a current quality signal.

The same checking method — going to the named source itself rather than the pages repeating the claim — is the one we applied when readers asked us to verify FeedBuzzard’s advertising claims.

Which Advertised Awards Could Not Be Verified?

Did U.S. News Name Choice Home Warranty a Best Home Warranty Company?

Not in any form that could be traced for this article. Many secondary websites repeat the claim that U.S. News & World Report’s 360 Reviews named Choice Home Warranty among the best home warranty companies in 2022, sometimes adding a “Best Claim Service” title; that wording also appears in marketing-style company descriptions repeated by aggregators. As of October 2026, no U.S. News page naming Choice Home Warranty as the winner of those titles was found. Being evaluated or listed in a U.S. News buying guide — which covers many companies — is not the same as receiving a named U.S. News award.

There is also a real U.S. News honour that is easy to misattribute. On 28 July 2025, U.S. News 360 Reviews named Home Warranty of America its Best Overall Home Warranty Company for 2025–2026, after evaluating 24 companies. Home Warranty of America is a different brand: Choice Home Warranty acquired it in February 2022 and kept it operating as a distinct brand, according to This Old House. Its award is not an award won by Choice Home Warranty.

Is There a BBB Award or an A+ BBB Rating?

No. This is the clearest false claim in circulation. Some low-quality websites state that Choice Home Warranty has held an A+ BBB rating since 2017. The BBB’s own profile for the company in Edison, New Jersey, checked in October 2026, says otherwise: the company is not a BBB Accredited Business, its rating is B, and the profile lists 9,595 complaints. Its separate customer-reviews page shows an average of about 1 out of 5 stars across roughly 3,500 reviews. Neither a BBB rating nor a star rating is an award. The profile also carries a government-action alert — which leads to the record below.

What About the Other Awards Listed on Aggregator Sites?

A long tail of further honours appears on content-farm pages, including a Better Homes & Gardens “Most Affordable” award for 2021, a Trustpilot “Best Customer Service Experience” award, an Angie’s List Super Service Award said to have been won for six years, a Today’s Homeowner “Best Overall” award for 2023, and various technology and workplace awards. As of October 2026, none could be traced to an announcement by the named body, and several are implausible — Trustpilot displays star ratings; a star rating is not an award. These claims are therefore not reported here as fact. If a seller uses one, ask for a link to the awarding body’s own announcement, with the year.

Does Choice Home Warranty’s Regulatory Record Affect How Its Awards Should Be Read?

Yes, because awards measure narrow things, and none of the verified awards above measured whether the company’s sales disclosures were adequate.

According to the Arizona Attorney General’s Office, the state filed a consumer fraud lawsuit in 2019 after complaints alleging the company had failed to replace air conditioning units and other appliances it had advertised as covered. That office says more than 1,500 Arizona customers complained about the company since 2013, frequently reporting that telephone sales representatives had failed to disclose exclusions, or had misrepresented what a warranty would cover.

On 23 January 2026, the case ended in a consent judgment: the company agreed to reform its sales practices, provide meaningful disclosure before selling warranties, and pay $11.8 million — described by that office as the largest settlement with a home warranty company in Arizona history. Customers who bought a warranty by phone between 1 January 2013 and 1 January 2023 for an Arizona home may be eligible for restitution. The announcement also notes an earlier New Jersey Attorney General investigation resulting in a $780,000 settlement in 2015.

Stated neutrally and completely: Choice Home Warranty denies the allegations and has not admitted any wrongdoing. A settlement is not a court finding after trial. But a homeowner weighing an “award-winning” pitch in 2026 is entitled to know that a state regulator required sales-practice reforms and clearer disclosure in January 2026 — precisely what no review-platform award was measuring.

How Should a Homeowner Use These Awards When Choosing a Plan?

Use the verified awards for exactly what they prove, and nothing more:

1. Inc. 5000 (2015–2018) proves rapid revenue growth in those years. It does not rate claims handling.
2. Review-platform awards (2020, 2023) show that, on those platforms and by their methods, review signals were strong enough to win in those years. Check the platforms’ current ratings before relying on an old win.
3. Company-reported awards (2016, 2009) are marketing history unless the awarding body’s own announcement can be found.
4. Untraced awards deserve no weight. If the awarding body cannot be found announcing it, assume it is copy, not recognition.
5. Check the present-day record alongside any badge: the current BBB profile, recent reviews, the sample contract’s caps and exclusions, the service-call fee, and regulator announcements — including the Arizona judgment of 23 January 2026.

Read the sample agreement in full before buying. The Arizona disputes turned on the difference between what buyers believed was covered and what the contract’s exclusions and caps actually said.

Frequently Asked Questions